Australia's Innovation Network For Age Services

About Us

The innovation imperative in the age services industry is clearly pressing as providers respond to reform challenges, market opportunities, new technologies, and changing consumer preferences. This represents an ever-increasing complex set of challenges and opportunities, disrupting the age services industry in Australia.

A National Scale

We believe that a national scale, collaborative approach to age services innovation is urgently needed. In response to this, we’ve announced innovAGEING – Australia’s first innovation network for age service – which is open to all who care and support providers in the age services industry.

Key Objectives

  • Reinterpret the concept of ageing in relation to the design and delivery of services.
  • Foster the development of new business models through innovation.
  • Enable the industry to be more consumer-centric in its service delivery.


  • Establish and facilitate a connected ‘community practice’ for progressive thinkers, practitioners, and innovators in the age services industry.
  • Create, capture, and share examples of age services innovation in Australia, and promote innovation within our industry and across the wider community.
  • Celebrate, highlight, and elevate innovation in the age services industry through a major national award program.

Merlin has held innovation advisory roles with both start-ups and institutions, and actively volunteers his time mentoring young entrepreneurs. He is pursuing innovation studies at Stanford University, and has taught innovation and entrepreneurship, and business development strategy at the Australian National University.

Merlin has an eclectic background including: Executive Director at Community Services #1, Executive Director at the ACT Property Council, and Policy Strategy Director and Senior Adviser to various MLAs in the ACT Legislative Assembly.

Merlin is a firm believer that success, commercial or otherwise, is ultimately the result of having passion for improving people’s lives.